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It must be providence that I receive this gem for sale the
day of the Academy Awards in Hollywood. The Academy
of Motion Picture Arts & Science is doing promotional
work on fancy colored diamonds this year, since the pink
diamond worn last year by Jennifer Lopez created such a
stir in the jewelry business after the show. And
colored diamonds have gained in further widespread
popularity ever since, with Fancy Yellow diamonds leading
the advance in customer requests for colored diamonds due
to affordability. This Vivid Yellow is one of the
rarest of the rare yellow diamonds, with a pure deepness
of color saturation untainted by the presence of any
secondary coloration. Some secondary coloration can
be very appealing in a colored diamond, but this diamond's
value is greatly enhanced by it purity and vividness of
yellow. As time progresses, and it has already
occurred over the last 3 years, these more saturated
yellows in the Vivid designation will be even harder to
obtain than they are now. And prices continue to
advance smartly at 25% to 35% per year. GOT VIVID?!
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